Old rituals, made with care.
In many Indian homes, beauty was never something you bought off a shelf. It was a bowl of warm oil on a Sunday, a mother's hands working it into a child's scalp, a line of homemade kanmashi before a wedding. The ingredients came from the garden and the kitchen, and the recipes were passed down by word of mouth.
Iyra keeps those rituals alive for people who no longer have the time, or the grandmother nearby, to make them from scratch. We work from classical Ayurvedic formulations and have them prepared in GMP certified facilities, so every bottle and every jar is consistent, clean and safe to use.
What we stand for
Formulas built on herbs such as amalaka, haritaki, vibheetaki and sahadevi.
Plant-based, with no added colours or preservatives. Our baby oil has no mineral oil or synthetic fragrance.
Made in GMP certified facilities, with batch numbers and expiry dates on every pack.
The range
We are starting with three essentials: Sukesha Hair Oil for everyday hair care, Mrudu Baby Hair Oil for little ones, and Nyanika Kajal, our traditional kohl. Herbal hair packs, face powders and Kasthurimanjal will follow.